In the video for 'Girl' by Beck the basic concept of the whole video is the fold-in pictures made famous in Mad Magazine. In one particular scene a phone number on a television screen folds in and reveals the name Al Jaffee for a split second. Al Jaffee is the oldest living artist/writer for Mad Magazine and is the artist who created those fold-in pictures for MAD in 1964 (as well as "Snappy Answers to Stupid Questions" and many others).