MAD Magazine Easter Egg - Weird?

On every single cover of mad in big letters, is the word mad. After the M in tiny letters, is the letters IND. (Possibly meaning industries.) Now if you put the first part together with the last part, it says MIND AD! Is that a coincedince?

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Contributed By: Ericc411 on 02-20-2000
Reviewed By: Webmaster
Special Requirements: Any Mad Magazine
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Comments

Nathanael writes:
Look, not for nothin', but MAD magazine is a participant in a trade group called Independent News Distributors. The only "Easter Egg" about the IND on the cover is the discussion-provoking placement after the "M."
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Garry009 writes:
I think it's supposed to mean "Mad Mind"
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Napo Nappari writes:
Now I know what it really means, "I never drink" you can look the answer from here http://www.collectmad.com/madcoversite/ at the "odd" section.
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rimfire writes:
Way back in the fifties, in Mad Magazine itself, they answered the question in the letters column in a rare moment of seriousness. Of course, WHY they place it at that spot and not some other is open to speculation. Way back then (and I suppose still) the whole magazine was a big Easter egg hunt! Back then, the big letters "MAD" on every cover had cartoon characters running around inside the letters, and one of the characters would be pointing to the "ind."
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Darkblade writes:
Mind Ad makes sense because it is saying that Mad Magazine is just a big mind ad (an advertisement that uses subliminal messages), possibly for the stuff they make fun off. Maybe the whole thing is just to drive you MAD! (sorry, I just had to take advantage of that joke)
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fats writes:
I agree with Darkblade. Mind ad does make sense. Think about it. Almost everything in mad is a satire of a product/celebrity, etc., but maybe this is just to make you notice (and subsequently buy) these products!
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i was here writes:
i've only read australian MAD and there are no letters. only a (r) symbol between A and D. MARD???
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matthewace writes:
On the April 1996 cover #344 the IND is after the A in MAD. This is the only issue I have found that the placement is not after the M.
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Booboo writes:
It seems to me that all these thoeries could be right. Maybe someone at the Mad Corporation just decided to put that there, and then realized all the possible meanings it has. Or maybe it was just stuck there to see how many 1000s of idiots would spend their time trying to figure out what it meant.
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AlexZ writes:
Mind ad doesnt make much sense, It actually says "Mind Mad"
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asphodel writes:
well, maybe it means MIND ARE DEAD hahahaa
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madjoe writes:
This is correct: the 'ind' is put there to mean mind mad. It was put there so the title could be know as the mad meaning crazy as in the mind and not mad meaning angry.
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Napo Nappari writes:
I live in Finland and one guy asked what that means and they said that a swedish artist made that and then it says "min dad"="my dad"
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Apollyon writes:
Once again, you guys are talking about mad magazine, which is an easter egg hunters paradise...
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Dolorem writes:
I dunno about you but Mad Mind makes more sense to me than Mind Mad.
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