Here are the steps to see this egg:

1. Watch any TV channel that shows sports games

2. During the commercials, watch for the Speed Stick 24/7 commercial with Alex Rodriguez

3. Wait for the end of the commercial- there will be a shot of the night sky over a ballpark with some lights shining

4. If you look at the pair of lights in the middle of the screen, you will see E5

This is a baseball term- when the 3rd baseman makes an error, it goes down in the book as "E5", E for error and 5 for the number given to third base. This pokes fun at A-Rod's 13 errors last season, a ridiculously small number- but hey, you got remember that he plays in NY.