ALIEN, THE Easter Egg - The Matrix Reference

On page 12, Jack is thinking about the little girl, Lucinda, who had just disappeared. He described her excessive personality, and that she'd tend to get addicted to normal foods and drinks...
It says:
"...whether it was chocolate milk, or Tastee Wheat, she just became addicted to it, which explained her chubby figure."

TASTEE WHEAT is a reference to "The Matrix" when Mouse is explaining to Neo how no one could be sure of what anything tasted like, because taste was based on what the machines thought it should be.

In this book, the word "Tastee" is even spelled the same way it was on the subtitles of The Matrix.